The Forbes Best States for Business profile of Wisconsin, Minnesota, Michigan, and Illinois provides some related data. More details of the factors used in the categories can be found at Methodology.
Forbes 2017 Best States For Business | ||||||||
---|---|---|---|---|---|---|---|---|
Rank | State | Business Costs | Labor Supply | Regulatory Environment | Economic Climate | Growth Prospects | Quality of Life | Population |
#1 | North Carolina | 2 | 11 | 9 | 18 | 10 | 16 | 10,146,800 |
#13 | Minnesota | 37 | 14 | 22 | 13 | 22 | 1 | 5,520,000 |
#28 | Michigan | 35 | 47 | 16 | 11 | 26 | 17 | 9,928,300 |
#33 | Wisconsin | 38 | 39 | 24 | 19 | 32 | 9 | 5,778,700 |
#37 | Illinois | 30 | 36 | 40 | 28 | 35 | 15 | 12,801,500 |
#50 | West Virginia | 15 | 50 | 50 | 48 | 50 | 43 | 1,831,100 |
Wisconsin was between Michigan (28) and Illinois (37), but well below Minnesota (13). Wisconsin's category rankings were in the top half for Quality of Life (9), Economic Climate (19), and Regulatory Environment (24). They were in the bottom half for Growth Prospects (32), Business Costs (38), Labor Supply (39).
I keep wondering how Minnesota did so much better than Wisconsin, since we still have the Paul Bunyan axe. As we look at the details, remember that a lower or poorer ranking is a higher number.
The Business Costs ranking is lower than any nearby states. This category considers labor and energy costs and taxes. The Forbes Wisconsin (38) profile showed the cost of doing business as 2.8% above the national average. Minnesota's (37) was 3.2% above average, and Illinois (30) was 1.7% below the national average.
The Labor Supply ranking is lower than any but Michigan. This considers college or high school grade levels, net migration, projected population growth, union workforce, and population between 25 and 34. According to a Forbes source, “Finding highly-educated millennials is top of mind for all of our clients.” Wisconsin's (39) college attainment was 28.4% and net migration (2016) was -4,400. Minnesota (14) was 34.7% and +11,900. More people are going to college in Minnesota, and voting for it with their feet.
The low Labor Supply ranking may be a reason for this Associated Press headline on November 29: "Walker announces national ad campaign to attract workers". Walker is asking for $7 million for the ads and says the need for workers is statewide.